How to Write Clearly by Tom Albrighton - Guide to Clear Non-Fiction Writing | Paperback 1

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How to Write Clearly by Tom Albrighton - Guide to Clear Non-Fiction Writing | Paperback

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by Tom Albrighton

How to Write Clearly by Tom Albrighton - Guide to Clear Non-Fiction Writing | Paperback

Prezzo normale: £14.73
Prezzo di vendita: £14.73
Prezzo normale

How to Write Clearly: Write with Purpose, Reach Your Reader

Whatever you are writing—from websites and brochures to job applications and books—clarity directly impacts your results. How to Write Clearly is an authoritative yet easy-to-read guide designed to make your non-fiction writing more colourful, expressive, and precise. This book treats writing as a process of communication, drawing on cutting-edge ideas from psychology, education, and linguistics to explore the 'why' as well as the 'how' of effective technique.

This guide is ideal for marketers, businesspeople, journalists, educators, and anyone needing to communicate effectively through the written word. It focuses on putting the reader first, ensuring your ideas align perfectly with their interests.

Key Features and Benefits

Learn how to understand your reader and tune into their specific needs.
Master the use of plain language to make your writing accessible, readable, and relatable.
Discover ten treacherous traps to avoid in your writing process.
Gain proven techniques for explaining new ideas clearly and effectively.
Learn how to captivate readers using storytelling, humour, intrigue, and perspective.
Understand what truly changes readers' minds.
Techniques for crafting clear sentences and paragraphs, using empathy and pacing to put the reader at ease.
Guidance on choosing the right structure, length, and title for your content.
Includes pages of pro tips for drafting, editing, and utilizing feedback.
Fully illustrated and referenced, with a wealth of examples throughout.
Part of the series: The Freelance Writer's Starter Kit.

Foreword Insight from Doug Kessler

Doug Kessler, Co-founder of Velocity Partners, states that this book offers new insight into writing, providing practical ways to improve drafts. He emphasizes that it is more than a style guide; it teaches how to think clearly before writing and how to translate that thinking into clear, effective prose, all based on respect for the reader.

Specifications

Author: Tom Albrighton
Contributor (Foreword): Doug Kessler
Format: Paperback
Language: English
Publication Date: August 28, 2021
Publisher: ABC Business Communications Ltd
ISBN-10: 1739915402
ISBN-13: 978-1739915407
Pages: 357 pages
Dimensions: 140x21x216mm (Approx. 13.97 x 2.06 x 21.59 cm)
Weight: 440 g

How to Write Clearly is the definitive guide for transforming your non-fiction communication, ensuring your message is understood and acted upon.

EAN: 9781739915407

Release Date: 2021-08-28

From the Manufacturer

Learn to write for your reader

Writing clearly is an essential skill – in business, in education and in everyday life.

However, it’s not just about choosing words and putting them on a page. It’s a process of communication that includes both writer and reader. You can see it in the diagram.

How to Write Clearly puts the reader first. Throughout the book, you’ll explore how you can educate, persuade and intrigue the reader with your words, so your ideas fit perfectly with their interest.

About the book

Full-length, great value purchase

Fun, friendly and easy to read

Clear, simple structure

Packed with examples

Fully indexed and referenced

Illustrated throughout

From Doug Kessler’s foreword…

I’ve been a writer for almost 40 years and this book gave me new insight into what writing is all about.

It also gave me practical ways to improve my writing and to edit my early drafts more effectively.

It’s not just a style guide. It’s a book about how to think – and what to think about – before you write. Then how to turn that clear thinking into clear writing. Then how to make that writing better.

Above all, Tom’s work is based on respect for the reader. He doesn’t just preach that, he demonstrates it by respecting you and what you’re trying to achieve right now.

Frankly, I wish I’d written it.

Doug Kessler

Co-founder, Velocity Partners (Content Marketing Agency of the Year, 2016)

Board member, CLEAR Global

From the author

Thanks for checking out How to Write Clearly.

I know you have no shortage of writing books to choose from. So here’s what I promise if you choose mine.

· No pompous rants about words or phrases I love or hate. (What really matters is what works.)

· No stuff that may have worked in the 1950s, but sure won’t today. (Readers change, and so does language.)

· No so-called ‘secrets’, quick fixes or magic ‘tricks’. (There’s no way round it – learning to write takes work.)

· And no grammar geekery or peans to punctuation. (Clear and correct are two different things.)

Instead, we’ll explore the big questions that every writer must answer: Who am I writing for? What am I trying to tell them? What’s the best way to explain new ideas? And how can I change the reader’s mind?

Even though I’ve been writing professionally for 25+ years, I still learned so much from writing this book. Now, that knowledge is yours.

Thanks for reading… and enjoy the book.

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How to Write Clearly by Tom Albrighton - Guide to Clear Non-Fiction Writing | Paperback

How to Write Clearly by Tom Albrighton - Guide to Clear Non-Fiction Writing | Paperback